Are you highly focused on your search engine optimization? Let us see if this describes your normal routine. You spend hours researching keywords trying to find the perfect phrases with good search volume and low competition. You study the backlinks and strategies of your competitors for those phrases to help you create a plan. You invest in content optimized for that handful of phrases and then blast the pages with backlinks with anchor text focused on the phrase. That method sounds painful and most of the time leads to failure. Would you like to try a technique that is more effective and a lot more fun?
Here is my suggestion to improve your search engine optimization. You need to ignore the research and start reading more. Are you confused? I am suggesting that you will create content that is more optimized by forgetting about all of that research and becoming an expert in your market. Subscribe to the most read blogs, websites, and newsletters in your market. Start reading what others write and learn the terminology and phrases your market use. When you create your content in the future, you will naturally weave in the most critical phrases that Google believes is related to your topic.
Instead of spending hours doing all of the keyword research, take hours to create content. The more content you create the more odds of you getting your site highly ranked for phrases you are targeting and dozens of phrases that never crossed your mind.
I have watched many new bloggers spend a week researching keywords and planning an SEO strategy before they wrote their first word. They get lost in researching phrases and checking their ranking instead of focusing on the two items that almost guarantee they will get higher rankings. They should be producing more content and sharing it in more places.
I am not suggesting you forget about SEO. I am suggesting you place your focus on creating the highest value content possible. Then you need to tell the most people you can that it exists and where they can find it.
Instead of finding out the strategy your competitors use, do your own type of research. Where do people interested in your content hangout online? Join the forums, Facebook groups, and other sites your market frequents and start telling them about your content. Create you backlinks in the most relevant locations possible in front of the people most likely to share it. Imagine the SEO power of getting one of your blog posts to go viral because a few people loved it. Suddenly, you get hundreds of new backlinks from relevant blogs, YouTube channels, and other locations without lifting a finger. This is what happens when you focus on knowing your market and creating content, instead of focusing on SEO.
I suggest you use good search engine optimization strategies, but you must take your emphasis off of SEO and place it on quality first. Make your content worthy of sharing and then tell the world about it. You will quickly discover the real power of SEO is not trying to beat the system. It is using the system to get your information in front of the right people in the right places. When you do that, your SEO strategy will lead to long-term success.